Occasionally fans surprised us with their special skills, like this amateur rapper and his beat-boxing friend whose improvised performance landed them starring roles in a nationally-televised commercial.
Case study for our NHL Winter Classic activation featuring The Roots and about 50,000 rabid hockey fans.
The brief: show how Xfinity puts sports fans in the middle of the action. The idea: create branded Xfinity couches and literally put unsuspecting fans in the middle of the action. What began as simple in-stadium activations soon took on a life of its own, gaining so much momentum on social media that it was upgraded to the main broadcast campaign for Xfinity Sports.
